Our Story
Tequila For All
el Jimador’s story began with Casa Herradura, with a desire to make premium, 100% blue Weber agave tequila accessible to every person. To raise a glass is to celebrate the plant that gives us something worth sharing.
Universal Standards
Approachable. Unpretentious. Interesting. Every drop of el Jimador tequila contains the same authentic character and commitment to quality long held by those who work to bring this spirit to life.
Premium Is The Process.
The soul of tequila is stored in the heart of the blue Weber agave plant.
100%
Step 1
Planting
The heart of tequila is the agave plant—these generational succulents are the essence of el Jimador tequila.
Step 2
Harvesting
A precise swing of the coa allows the jimadores to expose the heart of blue Weber agave.
Step 3
Extraction
The piña, or the heart of the agave, offers its juices and natural sugars.
Step 4
Fermentation
Open-air tanks allow natural yeasts to ferment and transform the liquid.
Step 5
Distillation
Twice-distilled for crystal-like clarity, el Jimador tequila delivers crisp flavor.
Step 6
Aging
With the exception of Silver, el Jimador tequilas rest in American white oak barrels.
Character in Each Pour
Silver
With absolutely zero barrel-aging prior to being bottled, el Jimador Silver shimmers with sparkling clarity. Double-distilled for fuller freshness, this tequila packs an authentic crisp taste.
View Product